Marketing Strategy

To spread the good word, the ANTNetworX team have developed a multi-pronged approach that acknowledges the necessity to court would-be investors and users across a range of platforms. Digital marketing, however, is the cornerstone of our strategy. In our experience, since digital advertising places a wealth of actionable data at advertisers’ fingertips, and allows them to target niches with razor-sharp accuracy, it represents the most powerful tool at our disposal.

There are three core objectives at the heart of our advertising strategy:

1) To expose people to (and onboard them onto) our suite of crypto-centric apps.

2) To introduce investors to the scope and potential of the ANTNetworX project.

3) Establish a brand image that is synonymous with top-flight crypto dApps.

Our multi-pronged approach includes (though it not limited to) the following advertising channels:

• Paid advertising on mainstream social media & search engines: TikTok, Facebook, Google, YouTube.

• Paid advertising on crypto specific websites & other forms of crypto-centric media (e.g. magazines and dApps).

• Viral social media campaigns & contests (Twitter, Telegram and TikTok).

• Collaborations with celebrities and influencers.

• Partnerships with crypto brands with whom we are philosophically aligned.